It has been a year since I last wrote on this blog. I stopped writing for two reasons. The first reason was that I began helping a natural water ionizer company (Vitev) in February 2013 and I didn’t want my association with the company to influence my writing. The water ionizer industry is notorious for underhanded marketing strategies and I didn’t want any part of it. That association is no longer in place but I remain a supporter of their products and management. The second reason I stopped writing was that I didn’t have anything new to write about. After 300 articles, I had exhausted pretty much every topic on water that was interesting to me.
What brings me back out of writing purgatory?
Two topics. The first is that excellent water ionizers are now available for under $60 which means everyone can afford healthy water. I have always believed that affordability is the key to mainstream acceptance. The other topic focuses on verifiable scientific research which supports the benefits of the water as opposed to the pseudoscience mumbo jumbo offered up by the industry in the past. I will be writing about affordability today and will deal with the scientific research in an upcoming article.
Before proceeding, I think it is appropriate to catch up on what has been going on in the industry during my absence from blogging.
Electric Water Ionizers – Going, Going, Almost Gone:
Electric water ionizer sales continue to plummet. The machines work but the $2,000 to $4,000 price tags that the industry charges for old technology virtually guarantees that the products will never gain mainstream acceptance.
Enagic, who markets their products as Kangen water, continues to be the big dog in the segment. Enagic will survive because the company now has hundreds of thousands of customers who will continue to pay $250 per year for two filters (which should cost about $20 each) to keep their $4,000 machines operating.
I think Kangen dealers and the public would be well served to forget pretty much everything they have ever read or heard about plates, power, hexagonal water, microclustering etcetera because the information is simply not true. Anything short of scientific backed explanations will continue to be seen as hollow by the public.
The one piece of good news for Kangen dealers is that their $4,000 SD501 machines do in fact work somewhat better than other machines in the industry. Their machines work better because they produce more molecular hydrogen (H2) than other brands. The irony is that Kangen dealers always claimed superiority but the reasons they provided were based upon bogus scientific gibberish.
Japanese scientists discovered in 2006 that (H2) produced by water ionizers acts as a powerful and selective antioxidant. The study triggered renewed interest into how and why the water worked. More than 300 scientific research studies performed since 2007 have shown that the (H2) produced by water ionizers provides therapeutic benefits to more than 80 human diseases. Now that is something that the public can sink their teeth into.
Verifiable scientific explanations are great news for the entire water ionizer industry because now there is something tangible to talk about instead of marketing nonsense. What the Enagic dealers won’t like hearing is that a $59 natural water ionizer that I paid for to get tested produced (H2) levels that range from 2.5x higher than Enagic to a little less than Enagic (but still higher than other electric water ionizers) over the life of the filter. What is even more significant for me is the fact that the (H2) produced by natural water ionizers tends to last much longer due to the fact that the minerals that they add to the water continue to produce (H2) while the electric water ionizers must rely upon whatever minerals are available in the source water.
Two years ago, I wrote about my belief that electric water were obsolete. Nothing in the interim has changed my mind.
Natural Water Ionizers – Effective, More Affordable, But Still Not Creating Mainstream Awareness
As I mentioned in the opening paragraph, I spent a good part of 2013 helping Vitev with the development of their product line of natural water ionizers. Vitev was on the leading edge of the natural alkaline industry and I offered my help in exchange for them allowing me to spend their money testing and developing new products. While I’m no longer helping Vitev, I remain a big fan of their Vitev Maxx($795) as I believe it is the premier water ionizer product on the market. The Maxx offers the best of the best in terms of providing clean and healthy water and its permeate pump reduces waste water by up to 80% and refills the holding tank up to 4 times faster than other systems. You can check out the Maxx at: http://www.vitev.com/alkaline-water-ionizers/MAXX/
When I was helping Vitev, I asked the company if I could answer their customer service inquiries for a few weeks. I wanted to know what their callers were thinking. I assumed the public would be thrilled with Vitev’s $399 Flo as it makes great ionized water for one tenth the price of an Enagic SD501. What I discovered what that most of the people in America couldn’t afford $399, or at least were not willing to spend that much money for good drinking water. That knowledge sent me back to the drawing board.
Understanding Current Drinking Water Choices
Here is my summary of the state of the drinking water industry in America:
1) Drinking water is vital to our health
2) Public drinking water supplies are getting worse, not better. Government budgets are under constant pressure and there is widespread belief among legislators that providing water that doesn’t make you sick immediately is enough to get by.
3) There is a huge demand for good tasting “safe” bottled water (inaccurately perceived by most to be clean & healthy when it is clean but not necessarily healthy) fueled by massive marketing budgets from Coca Cola, PepsiCo, Nestle, and others
4) Most people are not aware of the difference between clean (reverse osmosis) and healthy (mineralized) water.
5) The awareness of healthy alkaline bottled water is finally growing due to the marketing efforts of Fiji, Essentia, and Aqua Hydrate. If a celebrity says you should buy a product, it must be true (groan).
6) Most people would choose environmentally friendly products over filling our landfill sites with billions of plastic bottles per year if other factors such as cost and convenience were the same.
7) Affordability plays a huge role when it comes to people’s drinking water choices. While everyone would like to drink the best water, most people won’t pay for the privilege other than to grab a bottle of water while they are on the go.
Affordability: The Key To Bringing Healthy Water Into The Mainstream
My goal with this blog has always been to make people aware of the importance of drinking clean and healthy water. I couldn’t do anything more than blog or offer help to other companies (for free) as I was restricted by a five year non-compete contract that I signed in September 2008. I used the time in the intervening years to test, experiment, listen, learn, and blog about water. The focus of my blogging was always based upon my belief that everyone should be drinking ionized water and that the water needed to be affordable in order to go mainstream.
The water ionizer companies and their supporters can educate the public about the benefits of the water until they are blue in the face, but their efforts will fall on deaf ears until the public sees the value. If people can’t afford water ionizers, it doesn’t matter how good they are for your health as long as people have inexpensive alternatives.
VYVwater: My Answer To Bringing Healthy Water Into The Mainstream
Now that my non-compete has expired, I’m able to get back into the water ionizer industry. I have created an alkaline water pitcher called VYVwater. You can see the pitcher online at www.vyvwater.com. Here are some of the reasons why I think that it is worth a couple of minutes of your time to take a look at the website:
* The pitcher is affordable ($59.95) to anyone that has any interest in drinking better water
* The filters cost $19.95 and last for 3 months which means $80 per year (versus $250 per year for electric water ionizers)
* You can fill the pitcher from your kitchen tap or from your reverse osmosis tap
* The pitcher produces pH and ORP levels of 9.5 to 9.8 and -100 to -200 in most source water conditions for the life of the filter
* The pitcher produces as much or up to 2.5 times more (H2) than the leading electric water ionizers over the life of the filter
* The pitcher adds healthy minerals such as magnesium, potassium, and sodium….think Gatorade without the sugar and calories
* Setup takes seconds
* No maintenance is required other that washing the pitcher with soap and water from time to time.
* You never have to worry about the scaling issues that plague the electrical components of electric water ionizers
* You can store the pitcher on a kitchen counter or in your refrigerator if you prefer cold water
* The pitcher is light weight and compact so it is easy to store or take with you to work or on vacation
If the marketing people that are helping me are correct, the pitcher should be available at major retailers across Canada and the USA by the end of 2014. In the meantime, you can buy the pitcher at the website of my friends at www.vitev.com. I chose Vitev because they “get” natural water ionization and they are honest people. These are fun days for me as my dream of making healthy water available to everyone looks like it has a chance to go mainstream.
Thanks for reading.