My personal goal for the past five years has been to educate as many people as possible about the benefits of drinking alkaline water. I have dedicated thousands of hours to researching water, testing machines, and finding better ways to make effective and affordable machines.
I recently decided to help a Vitev (www.vitev.com) which is a natural water ionizer company. I chose to help Vitev after turning down many offers over the years because the company is innovative, honest, and they are committed to providing good products that people can afford. They have me working on product development, which is like putting a kid (me) in a candy shop. I now get to test out new stuff and work with leading water industry professionals. I’m not talking about salesmen and marketing people who are trying to find different ways to put on a new shade of lipstick on a twenty year old product. I’m talking about researchers and technical people whose eyes light up when you present them with real life water problems that require original thinking and practical solutions.
The Next Generation of Water Ionizers
It has been two and a half years since I first tested a natural water ionizer. At the time, I was amazed at how well the technology worked, and at how poorly the delivery system was designed. A lot has changed since then. Today, natural water ionizers are both efficient and dependable. I’m convinced that a $400 pricetag for a product that is superior to the much more expensive electric water ionizers in all the important ways, is going to be very popular.
Creating and testing innovative new products is expensive, time consuming, and you experience a lot of failures before you find success. A good company will never be satisfied with getting it “right” because you can always improve upon products if you are interested in being around for the long haul. After years of dealing with a “disinterested” electric water ionizer industry, these are exciting times for me.
I spent a couple of days last week at Vitev’s manufacturing facility testing out various new media that I had been researching for the past few months. How cool is that? Well, maybe not for most, but it was cool for me.
A couple of the top guys from Vitev joined me to help with the testing. Their passion for the water and their “roll up their sleeves” attitude made a strong impression. These were real people getting their hands dirty, which is a rare commodity in the business world.
Vitev’s 80% Man
You get to know someone a little bit if you work side by side with them for a couple of days sharing a common goal. One of the guys that I was working with got his start in the industry as a Kangen dealer. He originally bought a SD501 as a customer because he had been convinced that it was the “best”. Once he experienced the benefits of the water, he began selling Enagic machines. He initially contacted Vitev looking for an affordable alternative to the SD501 as the majority of his clients that couldn’t afford $4,000. Once he began drinking Vitev water, he decided to switch he efforts from Kangen to Vitev. He said that he quickly realized that he could help a lot more people and make a lot more money selling $400 machines.
When I asked him how successful he was at selling Kangen prouducts, I learned that he would sell a machine to about one in ten people that he spoke to about Enagic. To some, that may seem like a really low percentage of success, but in the real world, that made him a superstar. I’m accustomed to hearing about Enagic sales rates being approximately 1 sale per 100 contacts.
When I asked him how he was doing with Vitev, he told me that he was making a sale to about 4 out of 5 people that he talked to. I was stunned. An 80% success ratio is a remarkable number for any salesman in any business, but it is unheard of in the water ionizer industry.
I assumed that he was selling to family and friends but that was not the case. He told me that he was simply going back to his previous Kangen prospects who liked the idea of drinking ionized water, but had balked at the price tag. He said those same people were very receptive to hearing about a reliable $400 water ionizer that came with a 30 day risk free return policy.
The gentleman had obviously done a great job of educating his prospective customers about the benefits of the water. That doesn’t surprise me because Enagic dealers are typically pretty amazing at what they do. They are passionate about the water because they know from first hand experience how well the water works and they have great sales aids to work with.
I think we will see a lot more examples Kangen dealers taking “the leap” in the future as the word spreads.