I have removed all the negative articles that I have written in the past about the water ionizer industry. Why? I think my message has been delivered and any further efforts would just be rubbing salt on the proverbial wound. The industry is struggling badly these days and needs all the help it can get.
The goal of the articles that I have removed was to expose the misleading business practices and the outrageous profits being made that were holding the growth of the industry back. I’m not against anyone making a profit, but when excessive profits deprive the average consumer of the ability to purchase an important product, something needs to be said.
Where is the Electric Water Ionizer Industry Now?
In a word, it’s a MESS!
The industry has failed to police itself which has resulted in the public losing confidence in the companies and the products. The industry has failed to respond in a meaningful way to unsubstantiated charges made by popular figures such as Dr. Mercola. The industry has failed to deal fairly with the public in terms of pricing their products. Finally, the players in the industry knowingly participate in misleading advertising in regards to the superiority of their products over others. To be blunt, the industry is completely responsible for its own demise.
Electric water ionizers are found in less than 1 out of every 1000 homes in America despite the wonderful health benefits they provide. Is that due to the high price of the machines, or a lack of success in marketing. The answer is that both factors play a role.
The public understands the importance of good water. There is simply no other way to explain the fact that bottled water is a $17 billion per year industry in America. So….the public gets it.
What the public doesn’t understand is all the technical mumbo jumbo used by the water ionizer industry. Nobody cares about pH and ORP and Hydrogen. They also don’t care about plates and power and SMPS’s etc. In other words, the public doesn’t care about the features. What the public does care about is how the machines will make their lives better, and that they are affordable. The entire water ionizer industry seems to have missed the point….especially the part about the affordability.
Can the industry be saved?
YES and NO. The machines work and the public should be drinking purified and ionized water. Unfortunately, that will never happen if the industry doesn’t change in a big way… in a big hurry.
What the electric water ionizer industry has been doing for the past several years is not working. The industry has lost its momentum and the public has sent a clear message that it won’t pay thousands of dollars for water ionizers. The one notable exception to the price issue message is Enagic.
The Enagic Business Opportunity Success Story
Enagic has built its business on offering potential buyers a “business opportunity” of selling machines to others. It is easy to get hooked because the machines work and anyone that has experienced the benefits of the machines thinks that everyone else would want a machine as well. Unfortunately, the percentage of success stories is extremely low. The marketing people trumpet the rare success stories of course, but you never hear about all the failures, where people never recover their investment.
The stock market dropped more than 500 points today. Whatever confidence in the economy that has been rebuilt in the last couple of years may have been destroyed in the last ten days. And yet, water ionizer dealers are still asking people to invest $4,000 so that they can take part in a business opportunity that involves them going out and selling machines to their friends and family for $4,000 in order to earn a $280 commission. So what Enagic is really asking people to make a substantial $4,000 investment for the opportunity to make an incredibly difficult sale to friends and family for a 7% commission.
If the odds are not already stacked high enough against new Enagic dealers, they are also faced with the fact that dealers of equally effective competitive products are now discounting inventory for as little as $1,000. Complicating matters further, the new technology antioxidant filters, which are equally effective and also purify the source water, are selling for $329. Am I the only person that thinks a business model based upon a $4,000 machine with 15 year old technology is insane?
The machines all work. Prices need to come down to $1,000 per unit in order to make the products affordable to the public. Despite all the hard work done by Enagic and its Dealers, their price model doesn’t make sense. People are not going to spend $4,000 for a product when excellent $329 alternatives are available. I remember when 42″ plasma televisions were $9,500 and when laptop computers were $5,000. High priced water ionizers are going to be dinosaurs in the very near future.
What hasn’t changed:
Our tap water is processed to the point that it couldn’t really be any less natural, and the nasty chemicals that are added are bad for us. People need to drink water that is more healthy and natural. Unfortunately, the situation is not going to change as the municipalities are hamstrung with budget restraints. In fact, the GOP is bound and determined to gut the EPA and destroy all the progress that has been made over the years. While budget cuts are going to be inevitable, I hope the EPA is spared any further indignity.
People have turned to bottle water, which is a horrible solution. Paying $0.25 to $2 per liter for water that is essentially free is insane. Drinking dead water that has been undergone a reverse osmosis process because it doesn’t taste like chlorine is insane. Filling our oceans and land fill sites with billions of plastic bottles with a half life of thousands of years is insane.
The diets of Americans are so acidic that obesity and Type II Diabetes are at epidemic levels. People need to stop eating crap and drinking sodas and sugary juices.
People are stressed with lifestyles that have never been experienced by our species. Do you really think that our bodies were “made for this”? Of course not.
There is no magic bullet to regaining good health. What does make sense is to eat and drink healthy things and cut out the garbage. That means eating a diet of primarily alkaline foods (fruits, vegetables, nuts, seeds) and drinking alkaline water or better still, ionized alkaline water. It also means that we should be exercising and removing the stress from our lives. Ask anyone who has been told they have cancer how they feel about their life once they receive the “C” news. You will never hear….”I just have to work harder or make more money”.
The Role of Water in the Solution:
Everybody needs to drink plenty of water to replace the water that their bodies use up each day. That means about 8 eight ounce glasses per day….. and more if they are exercising or living in a hot climate.
Ionized water can play a huge role as it helps deliver beneficial hydrogen to the body. The hydrogen helps the mitochondria in your cells produce ATP, which are the packets of energy your cells survive on. Hydrogen also produces antioxidants, which fight off the free radicals that make you sick.
The water ionizer industry needs to educate the public about the importance of replacing the water that our bodies naturally burn off each day. The education process needs to include how and why ionized water is more than just regular water in a number of very important ways. In other words, the industry needs to stop being about egos and start letting the public know what is “in it for them”.
Above all else, the water ionizer industry needs to show the public the cost/benefit value of drinking ionized water. In order to do that, prices must become affordable to the point where a rightfully skeptical public will take a chance. Without making basic changes, the industry is never going to grow and we will all be faced with the horrible realization of the lost opportunity to do a great deal of good.
The opinions expressed in this article are those of the author.
- Tags: Water Ionizers