I have been a big fan of antioxidant filters since I was first introduced to them last September. The introduction of the filters followed more than a year of rumours about a new “non-electric” technology. Jay Hare, the President of IonWays has now claimed the new technology is the “next step” in the future of water ionization.
Creating Free Hydrogen… The New Thinking Behind the Benefits of Ionization
Last fall, Alkastream and IonWays and The Revolutionizer announced their intention to enter their new antioxidant filters to the market.
It turns out that the new technology is not really new after all. The concept of creating stable hydrogen ions by running water across magnesium has been around since the year 2000. That is the year that Dr. Hayashi, the world’s leading authority on ionized water informed us that it is the presence of hydrogen ions, not hydroxly ions created by electrolysis, that is responsible for the incredible health benefits witnessed by so many.
Dr. Hayashi, a Japanese medical doctor spent 15 years of his life heading up the government sponsored Japanese Institute of Water. In the year 2000, Dr. Hayashi explained his findings to the world. His research proved to him that the best way to eliminate electron hungry oxygen atoms in the body (known as free radicals) was to introduce free Hydrogen ions that would combine with the free radicals to form harmless water.
Dr. Hayashi invented a machine during his years of research that could measure free hydrogen. He also told us that free hydrogen could be created inexpensively by running water across magnesium. The concept is actually simple, because the magnesium that gets picked up in the water causes the uncoupling of the hydrogen bond to water, thereby releasing free hydrogen ions into the water.
Dr. Hayashi introduced Hydrogen sticks to the world in 2000 and they have been a success. I have seen hydrogen sticks for sale online for as little as $13 and as high as $89. They produce mild alkaline water and slightly negative ORP, but according to Dr. Hayashi, it is the level of hydrogen ions present which is of the greatest relevance. It would be nice if Dr. Hayashi shared his technology of his hydrogen measuring device with the rest of the world.
The hydrogen sticks do work, but they have a number of problems. You often need two or three of them to be effective which means the cost adds up pretty quickly. They are really inconvenient as you have to “make” the water in small batches, and they don’t eliminate contaminants from the water. However, they are great for travel and the initial cash outlay to try one is minimal.
Along Comes the Antioxidant Filters
The antioxidant filters take care of a number of problems associated with hydrogen sticks. They hook up to a tap, which means a virtual endless supply of water on demand. They have great filters for removing contaminants from the source water, and they can produce much stronger and more effective results than hydrogen sticks.
The ionization from an antioxidant filter remains very stable in the water due to the presence of the extra minerals. That makes them similar to hydrogen sticks in terms of stability and much better that ionized water produced through electrolysis from an electric water ionizer. That means you can take water with you to work or the gym, confident that you won’t lose the beneficial properties of the water as it is jostled around, or exposed to air or light. While the antioxidant filters cost $400, they offer so much more than a hydrogen stick.
Updating the Progress of the Antioxidant Filters:
I’m the most familiar with the Alkastream because I have tested the machine. After testing the units, I encouraged my wife to carry the Alkastream product on her online water ionizer store.
The initial shipment of Alkastream units provided excellent results. However, the company encountered some startup problems, which is to be expected for a new product and a new distributor. The company responded by making a number of improvements to its canister and to its filter. They also handed over the distribution rights in the USA to Gabe Hunninghake, which I think is a great move.
I love the way thatGabe Hunninghake is focusing his efforts on education and taking care of his Dealers. I hope that more companies take up the cause of providing clean affordable water so that consumers can have viable choices.
IonWays Upcoming Antioxidant Filter
I reported last fall that the IonWays was battling the defection of a number of their senior MLM sales people to a new MLM company that features a new antioxidant filter. IonWays introduced two new filters immediately. One of the new products was the Naia ($599), which was designed as a water filter that also provided some ionizing ability. When the filters were introduced, I informed readers that IonWays intended to introduce their new antioxidant filter to the public this past February. The new, as yet unnamed product has not yet been introduced, but the company did display a prototype to its dealers at their recent annual meeting (see a picture of the unit above).
You can click on the link below of a Youtube video that shows a prototype of the antioxidant filter that was introduced to IonWays dealers at their recent national convention. The video starts off with a picture of an airplane wing and the soundtrack of a jet in flight, and then pans to the marina across from the hotel where they held the convention. Then, Jay Hare is introduced to a roaring ovation from what sounds like a soundtrack from a massive crowd and yet the audience is very small. Ahhh…the magic of marketing. Frankly, I expected much better from IonWays as they typically have pretty good marketing material.
I have been led to believe that IonWays will be introducing their new antioxidant filter at a price of $1,499. I think they are making a huge mistake on their pricing, because people can buy a machine that will produce similar results from the same type of technology for $399 from Alkastream. While their President Jay Hare makes reference to the machine being “sexy” and “bitchin” in the video, I highly doubt that the public will agree with his analysis that people will buy it because of its “looks.” I don’t know about anybody else, but I wouldn’t spend $1,499 for a kitchen appliance simply because some sales guy tells me that it is “bitchin”.
I mentioned last fall that I thought IonWays was lacking focus when it comes to the introduction of its antioxidant filters. While they have decared that natural non-electric water ionizers are the “future” of water ionization, they have priced their new antioxidant filter in the same price range as their electronic water ionizers. I can understand that they don’t want to cannibalize the sales of their other products. But, do they really expect the public to believe that a machine without an ionizing chamber or an electronic motherboard and keypad should be priced at the same level as products that contain those expensive components? I just don’t understand their thinking.
It looks like IonWays has already started resorting to the water ionizer industry mentality of “bashing” the competition. I assume they believe that going on the attack will put doubt in people’s minds. How else are they going to defend their price that is fours times more than the Alkastream product? Personally, I don’t think that the IonWays Elita will be a success.
IonWays has also initiated legal action against the founders and principals of the Water Revolution MLM company. The “company line” appears to be to show that the defecting people are in breach of their contractual obligations to IonWays. I suspect the real intent is create distractions for the defecting group so that they don’t get a big head start on Ionways. Even if the legal action goes nowhere, I assume the legal stuff will buy IonWays time to get their own unit and sales team up to speed.
I really hope the ionizer people don’t get into the antioxidant business because they just can help themselves. We know how that story ends….with confusion and eventually indifference.
I haven’t heard much about the Revolutionizer since they launched their product other than a couple of promotional comments posted on my blog by Revolutionizer dealers. They are selling their above counter unit through their MLM system for $599, which places it well above the price of the Alkastream, but a full thousand dollars lower than IonWays unit. The $599 pricetag is not bad considering that they have to factor in the price bump for the MLM sellers. They also offer an under counter version with a tap for an extra $100.
I’m not big on the “Nessie” look of the above counter unit, but I’m more interested to see how they perform. If anybody reading this has access to a Revolutionizer, I would love to test one… hint hint.
The opinions expressed in this article are those of the author.