As an industry observer, I have witnessed 8 years of futile efforts by the entire water ionizer industry to educate the public about the benefits of alkaline water. The one exception to the terrible performance of the industry has been the incredible efforts put forth by the hard working and passionate Enagic dealers.
I have been writing about the need for honest advertising in the industry in order to build trust. I have been writing stories about people benefiting from the water. I have been writing about the fact that all of the various brands of water ionizers provide significant health benefits to most people.
While my blog and other blogs are helping build awareness, what the industry really needs is to be able to provide the public with affordable machines.
In the past three years, the public has been able to purchase good quality water ionizers in the $2,000 to $2,5000 range from various different companies. While the lower prices are easier to justify for most people than the $4,000 pricetag for an Enagic SD501, lets face it, $2,000 is a lot of money in this economy. Everyone I talk to has been feeling the economic pinch, so purchasing “special” water at a price of $2,000 is simply out of the question for most people. Therefore, the buyers of water ionizer have primarily been people who are searching for solutions to health problems that escape their physicians, and “health nuts” like my wife.
My blog has been a lot more work than I ever imagined. However, the benefits have definitely been worth the effort. The comments and messages that I receive are great, and I have also be able to meet some amazing people.
One of the people that I have been introduced to is Ian Hamilton from Australia. Ian is a true pioneer of the industry as he has been drinking alkaline water and selling ionized water machines for 11 years. He has also been blogging about the water for the past 5 years.
I received a message a couple of months ago on my blog from Ian Hamilton asking me what I knew about Antioxidant water filters based upon the free hydrogen principals discovered by Dr. Hayashi about ten years ago. Antioxidant Filters produce free hydrogen. I replied that I didn’t know much other than the fact that when Mary and I visited Korea in April of this year, the engineers for the companies that we visited kept trying to tell us that the industry was moving in the direction of free hydrogen and the machines that produce them, which surprised me.
I was able to spend the better part of a day with one older engineer that had been working in the water ionizer business for 25 years. I came to respect the man a great deal that day. I tried to get him to explain the significance of ORP to me a number of times and he eventually told me that the old pros in Japan and Korea don’t assign much value to ORP. He indicated that Hydrogen was the secret. I remember sitting in my hotel room that night telling Mary that the engineer had thrown a monkey wrench into my entire thinking about why water ionizers were so effective. Unfortunately, I was so focused on learning about water ionizers that I didn’t pay much attention to the Hydrogen discussion. In hindsight, I wish I had been more attentive.
I mentioned to Ian that I had tested Hydrogen sticks and that while the results were interesting, they were inconvenient, cost a lot for what you get in terms of needing multiple sticks at one time to get stronger results, and they didn’t clean the source water.
Ian asked me what I would think about Antioxidant Filters that didn’t need to be plugged in, could hook up to my tap that would produce filtered water on demand at a decent flow rate, and would produce all the same health benefits of drinking water. I told Ian that I liked the idea of filtered water, as water ionizers are not designed to filter water properly, but I wanted to know about the cost. Ian then told me that the retail price would be $329 through dealers, he had my interest.
I asked Ian how could an Antioxidant water filter sell for $329 when I knew that the cost to build most of the leading water ionizers was between $400 and $500. Yes folks, the machines that you see for sale on the internet actually cost between $400 and $500 to make and the difference is made up of licencing fees, sales commissions, and profit. Everybody blasts the Enagic SD501 for being overpriced, but most of the other water ionizers are also overpriced as well.
Ian explained that an Antioxidant Filter was much less expensive to make, as the machine didn’t require the three most expensive parts…the ionizing chamber with its platinum coated titanium plates… the SMPS (switch mode power supply/motherboard)…and the keypad with its computer chip board. That made sense to me.
So I asked Ian how the machine performed. He told me in his charming Aussie way that the machines performed brilliantly. I asked “how brilliantly?” He told me that the machines didn’t produce acid water, or the really high pH levels (10.5 to 11.0) used to remove pesticides from fruits and vegetables when they have been soaked in the water for 20 to 30 minutes, but when it came to producing the drinking water that has helped so many people, the results were the same as those from the $2,000 to $4,0000 water ionizers. I said I found that hard to believe, so I asked Ian about the science behind the Hydrogen machine.
He pointed me in the direction of Dr. Hidemitsu Hayashi M.D., the “Godfather” of alkaline water research. That got me started on researching Hydrogen for its health benefits. I have posted a research position paper written by Dr. Hayashi on my blog that explains how free hydrogen acts as a powerful antioxidant and can eliminate the harmful effects of free oxygen in the body. You can read the paper here: http://www.waterfyi.com/scientific-research/dr-hayashi-explains-how-active-free-hydrogen-scavenges-free-oxygen/
It turns out that Dr. Hayashi started his research with the intention of proving the benefits of alkaline ionized water, which is based upon the creation of negatively charged hydroxyl ions (OH-). As Dr. Hayashi’s research continued over a fifteen year period from 1985 to 2000 at the Japanese Institute of Water (now that is a mind blower for us here in North America), he came to realize that the real cause of the benefits was free Hydrogen. He then went about figuring out how to produce free hydrogen. He found that he could produce free and stable hydrogen by running water over magnesium at room temperature.
After spending a couple of days researching Dr. Hayashi’s work, I spoke to Ian again. He asked me if I was convinced and I had to admit that I found it all a bit confusing. He then said “why don’t I just send you a couple machines mate to test for yourself”. I received the machines a few weeks ago and have been putting them to the test. I have been reporting my research on the progress of my testing in some of my comments on this blog. I have to admit that I was really surprised how good the machines performed.
When I reported my findings to Ian, he asked me if I could help him find a distributor for the machines in America. I said I would be happy to put the word out, but first I needed to see the results from different
independent people with different source water conditions. Ian then arranged to have 24 machines sent over to various people to be tested. What a refreshing attitude compared to anything I have dealt with in the water ionizer business.
I tried to arrange for a major water ionizer company that I believe is the most ethical of the water ionizer companies, to pick up the machine to add to their product line. They turned down the opportunity, which surprised me as it seemed like such a great product. A couple of days later, I discovered that the company was actually working on their own version of an Antioxidant Filter of their own that they planned to introduce in the new year.
I decided that searching for water ionizer companies to distribute an Antioxidant water filter was a waste of time, as it would be a huge conflict of interest for anybody who sold higher priced water ionizers and they would likely see Antioxidant Filters as a threat unless they had created the machine themselves. I finally contacted a group in the Pacific Northwest that I trust. They are experienced in the water industry, and they are passionate about water and helping people. They seized upon the opportunity after they had finished testing their unit. They didn’t have any concerns about providing a low priced unit to the market, as they didn’t have a conflict of interest with higher priced machines. You can see check out their new website at www.alkastream.com to see the machine. They are offering the machine for $399 are providing dealers with a handsome discount. I appreciate the fact that they are taking care of the dealers who work their butts off, without driving up the price to the customer. My kind of people!
I listened in on a conference call on Friday night for a new MLM company that is going to be introducing their own Hydrogen machine in the coming weeks. The driving force behind the company is one of the original founders of Ion Ways (another MLM company focused on water ionizer sales) and one of the speakers has been one of Ion Ways “top dogs”. They are calling their new Antioxidant Filter the “Revolutionizer” and will be retailing the unit for $495. They currently offer four different lines of products (an Antioxidant Filter, a Himilayan salt supplement, beauty products, and a shower filter). You can check out their website at www.revolutionlaunch.com
Based upon my research and the fact that big players are joining the game, I think Antioxidant Filters will indeed be the future of the industry. How could they not play a significant role when they offer filtered water, provide the same health benefits and convenience as water ionizers… at a fraction of the price?
I don’t know who all the players will be yet, or who the winners will be, but I can tell you one thing…the real winners will be the consumers… yipppeeee!
The opinions expressed in this article are those of the author. It is recommended that you consult your health care professional with health issues.