Yes, they are a gimmick in that there is zero medical or scientific evidence to support the myriad of false claims made by the alkaline water ionizer industry about alkaline water.
No, they are not completely a gimmick because electric water ionizers create hydrogen gas (H2) at the cathode during electrolysis and the natural water ionizers create H2 when water interacts with elemental magnesium. It is the H2 that is responsible for all of the health benefits. In fact, H2 has been identified as being beneficial for 170 specific diseases and the for every organ in the body in general.
Should I buy an alkaline water ionizer?
While alkaline water ionizers produce lots of H2, they are not very efficient at keeping the H2 in the water. A significant amount of H2 that is created from alkaline water ionizers is lost during during the dispensing process when a glass or bottle of water gets filled from the alkaline water ionizer. The H2 that does make it into a glass quickly forms what appears to be a cloud of bubbles in the glass which makes its way to the surface and dissipates into the air. Poof, .there goes the H2 and its associated benefits. I wrote an article a few years ago with the title “Drink your bubbles”, which directed anyone using an alkaline water ionizer to drink the water produced by their machines immediately so that they could consume the H2 bubbles before they dissipate.
Is there a better solution
You can buy ionizers that are designed to diffuse the H2 created at the cathode during electrolysis back into the water so that it doesn’t dissipate immediately upon contact with air. These type of ionizers are called HIM’s (Hydrogen Infusion Machines). I coined the HIM phrase a few years ago when trying to describe how the process works to a reader. Most people understand what “infusing” water means while trying to describe the process of diffusion is more scientific and therefore difficult to explain. In addition, I thought HIM would be easier for people to remember than the HDU (Hydrogen Diffusion Unit) which is a component of the machine that actually puts the H2 created during electrolysis back into the water.
What do HIM’s cost?
Initially, HIM’s were priced in the $2,500 to $3,000 range which was competitive with most of the alkaline water ionizer machines on the market and a lot cheaper than the leading MLM brand (Enagc). It didn’t take long for the HIM competitors to drop the price to the $2,000 level where they have remained for the past couple of years.
One of the hydrogen companies (see www.brilliance.com) that I have been following closely for a couple of years sells a number of high quality H2 products including the HIM2 (above counter) and HIM3 (under counter) hydrogen water units. Their HIM products have been selling for $2,000 through an affiliate sales team. Affiliate networks sell for much lower prices than MLM teams because you only pay one or two levels of sales of commissions instead of 6 to 8 or more levels of commissions with MLM networks.
The company recently decided to sell directly to the public. As a result of no longer needing to pay their sales team, Brilliantz dropped the prices of their H2 products by 50%. That’s a game changer as the products suddenly became much more affordable. Paying $1,000 for a full HIM system or $150 for a portable HIM unit, or $30 for a month’s supply of magnesium tablets that produce therapeutic concentrations of H2 makes a lot more sense for everyone except the sales team that is no longer required. I hope Brilliantz is successful with their new “direct to consumer” business model because is represents a big win for consumers looking to get the most for their money.