I can’t stand the way the  water i0nizer review websites claim to be independent when they are not independent at all.  I like the fact that they create awareness with their expensive advertising campaigns, but the fact they don’t disclose their financial interest is deceiving.  The review sites are financed 100% by companies and are carefully constructed to lead the reader to choose a specific product. 

Today, I’m reviewing the site  http://www.waterionizerreviews.org/. The site is a completely biased promotional site for a specific brand of water ionizers.  It is easy to pick your way through the site and see how it directs people to purchase their specific product. 

It boggles my mind how the public gets fooled by these so called “independent” review sites.  The only answer that I can come up with is that people are busy and are looking for quick answers.  Consequently, they click on one or two of the so called “independent” review sites and watch a video.  Those that stop at the first site have their decision made for them by the clever manipulation of the review site.  Those that check out more than one review site get confused, but they still “know” that the decision comes down to a couple of brands because the same brands are reviewed on each site.  A quick phone call to a salesperson from the chosen brand will confirm you made the ”right” choice.  If people did a little more homework, their efforts would be worth the extra effort.     

Let’s take a look at some of the recommendations of the waterionizerreviews.org site to see what I’m talking about: 

Tyent Turbo: While the site offers a five star recommendation, it also offers: “It would have been nice to see Tyent offer added filtration like LIFE Ionizers”  and “ Another concern about Tyent is that they have only been around since 2007 making them a relatively newer company in the ionizer market”.   How can the review website provide a five star recommendation for this product and then say it would be better if they could make the machine as good as a competitor’s machine.  The people behind the site are sophisticated enough to create another five star rating so they don’t appear biased on the surface, but then they proceed to tear down the competitor with the high rating.  Nice!

Enagic SD501:  While the site says the machine does work, it claims the machine has an old style  power supply system, only 1 filter, it is ridiculously overpriced because of the Multi Level Marketing  “MLM” system (I will have to give them that one), it requires external enhancers (bleach) to achieve its best performance and various other criticisms.  I was left with the distinct impression that only an idiot would purchase an Enagic SD501.   This is a machine that has been around for 14 years and has sold hundreds of thousands of units worldwide, and has been responsible for the awareness the industry now enjoys.  No bias at all on this one!

Jupiter Athena: The site points out the following deficiencies of the unit:  the low number of plates, the old style power supply system, the overall lack of power, the poor performance, and the high price resulting from a MLM marketing system.  The site leaves you asking yourself “Why would anyone with half a brain buy a Jupiter?”  Perhaps we should ask the customers of the best selling water ionizers in history why they are so stupid.  The stronger the competitive company, the lower the rating.  Interesting system of keeping score!

KYK Genesis: The site criticises that fact KYK doesn’t have UL approval (which is untrue), it criticises the warranty at only five years (which is plenty for an electrical appliance),  the plates, the size of the company etc etc etc.  Oh, it also says the machine produces mediocre pH and ORP output (which is not true based upon my testing and the testing of many others).  If you relied upon the information in this so called “independent” website, how could you not think this machine is a joke!  

Life Ionizer 7600: The site claims the machine was the most technically advanced and efficient machine that they tested.  The site also stated “you are getting a lot for your money with the Life 7600″.  The research that I have done  done certainly doesn’t back up the claims from the website.  Is the information “independent”, or a pure sales tool?  To make the review of the machine appear to be less biased, the site offers the following criticisms of the machine:  slower water flow due to 2 filters (obviously meant to point out a selling feature of the machine), the additional cost of the under-counter upgrade (but it is the only unit reviewed that offered people the option), limited colours (oh my goodness), and the fact the machine needs an enhancer to obtain outstanding pH output below 3.0, which implies that the machine will create acidic water with a pH as low as 3 and even lower with then enhancer.   Wow…what an incredible machine…I better call them up and order one right away while quantities last!

I will leave it up to your imagination to figure out the relationship between the ownership of www.waterionizersreviewed.org and the company that receives the overwhelming endorsement, or you can do your homework online.   

All I can say about this site is that it makes me want to vomit. My choice of words might be a little strong for some, but they are honest. Don’t the people that create these sites realize that their behaviour forces the competition to respond in kind, with the net effect of creating confusion and leaving the public wondering if any of the machines are any good? 

As always, the opinions expressed in this article are solely the opinions of the author. Please do your homework before spending thousands of dollars.

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