The owner of Tyent USA is launching his new MLM company Evontis tonight with a party at a restaurant in New Jersey. If the party is received as poorly as the pre-launch videos and conference call, it wouldn’t surprise me if this story ends before it ever starts.
Evontis is about to jump into a market that is currently occupied by much more sophisticated and well financed companies such as Enagic, IonWays, and even Vollara. I have no idea whether the competitors will attack Evontis, or if they will just sit back and see if it withers away on its own.
Evontis has produced a new video featuring a perky blond actress to promote their products. While the video is a significant upgrade to its other very unusual “home made” videos, the young lady blurts out so many silly lines that you have to wonder what Mr. Boccuti and his “brain trust”, and I use those words very loosely, were thinking.
You can watch the new Evontis video on Youtube but here is the abbreviated version:
1) The young blond actress welcomes viewers to the “healthiest home on earth”. Really?
2) She demonstrates her Evontis showerhead and claims ” I can’t imagine even actually taking another shower with umm out one of these units.”
3) To a background soundtrack of squawking seagulls, she demonstrates the Evontis plug in air freshener and asks the viewer “Can you smell that?…she pauses and says with a grin “neither do I”
4) She tells us her Evontis water ionizer is “her buddy, her friend” and she says she would “marry” her Evontis water ionizer if she could. Maybe she should watch Bicentennial Man.
5) She kisses her Evontis water bottle and tells us that:
“I don’t have to worry about any of the contaminants getting into my water” and we then see a graphic of the outline of a big red heart appear on the screen. Does she think that a water ionizer or the stainless steel bottle will remove all of the bad stuff every water supply?
6) She then……. I couldn’t watch anymore and I turned it off
The one word the actress mentions in the video that I agree with is “Unbelievable”. I don’t know the prices that Evontis will be charging for their products as their website remains a work in progress, but I expect the price markups will be “Unbelievable”.
What About the Lawsuits?
You might wonder why I’m wasting time writing about a company that I think is doomed from the beginning.
Since my ultimate goal is to have a water ionizer in every home in America, and I don’t care which brand people buy, why would I care about Evontis, and Tyent USA?
I’m a huge fan of the ionized water industry, but I’m also aware of the damage that has been done to it by some of its participants. I feel obligated to report on what I have learned so that the industry can move forward. Nobody likes taking out the trash, but somebody has to do it.
Tyent USA’s lawyer sent me a letter on Friday threatening that he would initiate a lawsuit against me if I didn’t remove all references of his client Mr. Boccuti and his companies from my articles and comments in my blog. I have been advised that this is not the time or the place to comment about the specifics of the letter. However, I can point out that the US government, the most powerful government in the world, was unable to shut down the Wiki Leaks website created by one man.
If and when Tyent wants to initiate a lawsuit, they should just do it instead of offering me the opportunity to “correct the content of your site to make it accurate”. After receiving legal advice, I’m 100% confident that Tyent’s claims will be thrown out of court. I also believe that the legal system may take a very dim view of Tyent’s business practices that will be highlighted in my counter claim. I hope somebody can talk some sense into the owner of the company before he opens up his company and his Tyent Dealers to the close scrutiny of their books and agreements, which I will subpoena to support my claims. I have to believe that the FTC (Federal Trade Commission) would be interested in the evidence that would be accumulated as part of the legal process.
Tyent’s lawyer sent three similar threatening letters to the owner of www.tyentusaexposed.com over the past month in an attempt to bully the owner into taking the site down. Wouldn’t one letter and then action suffice? Who sends three warning letters? I understand that the owner of the website is hoping Tyent USA will proceed with a lawsuit. At last look, the tyentusasexposed.com site is still up. It appears that the owner of the site is more passionate than ever to tell his story about the business ethics and actions of the owner of Tyent USA.
I understand that some of the Tyent USA Dealers (resellers) are very upset with the company. It appears that they are working on a lawsuit against the company on behalf of all Tyent USA Dealers. It seems that the Dealers believe that Tyent USA has violated their own Dealer Agreement. It is not appropriate for me to discuss the details of their efforts. However, I think it is safe to say that if and when the Dealers launch a lawsuit against Tyent USA, the damage to the Tyent Dealer network would be significant.
At the current time, I don’t have any knowledge of a fourth lawsuit, but it wouldn’t surprise me if one is initiated by the customers of Tyent USA. As the details of Tyent USA’s relationship with the “fake” independent review site ionizersreviewed.com come to light, I can’t help but wonder how many customers of Tyent USA products will realize that their buying decision may have been unfairly impacted by the site.
It seems that the owner of Tyent USA has created a widespread “fan” club since he has been in the water ionizer industry. Perhaps the legion of people that are angry at him for different reasons are all wrong about the man. Perhaps not.
In the meantime, I will be sure to keep the public informed of whatever I learn so that everyone can make informed decisions.
As always, the opinions expressed in this article are those of the author.