I have been pretty tough on the Enagic people and their Multi Level Marketing system.   I have discouraged people from getting involved with their marketing system, because of the fact that their products are about double the price of competitive products, and the wide variation in the level of knowledge of their representatives.

So why am I now praising Enagic and their dealers?  One of my goals for this blog is to encourage the water ionizer industry to be more responsible to the public.  That means offering better products and lower prices, and to market their products with honesty and integrity.  However, the primary purpose of this blog is to build awareness of ionized (kangen) water so that people can understand how important the water is to our health. 

When it comes to creating awareness in the water ionizer industry, nobody compares to Enagic.  I did it….I gave Enagic a compliment and I didn’t burst into flames!

The water ionizer industry in North America is unsophisticated, uncoordinated, and it is stuck in neutral when it should be growing like wildfire.  The industry is stuck because nobody in the industry is working at educating the public about the incredible benefits of water ionizers……nobody except Enagic that is.  Enagic and its hard working representatives have done all the heavy lifting by themselves.   

Most of the other players in the industry focus their efforts on trying to grab as much as they can from the work done by Enagic, instead of actually creating awareness themselves.  The other companies fight and bicker and play nasty tricks on each other.  They use deceptive “independent” reviews or present phony comparison charts instead of actually building something.  No wonder the public gets confused and the industry is stuck in neutral. 

While the Enagic corporation is to be commended for its foresight in regards to building and educating its network, it is the Enagic representatives themselves who deserve the real credit.   They dedicate their time and effort to educating the public about the merits of the water.  The representatives have a financial incentive to do their work of course, but they couldn’t sell their machines if they didn’t believe in the benefits of the machines.  So, I salute Enagic and its army of representatives who actively build awareness of ionized water with each and every call and meeting. 

One final thought.   Enagic needs to reduce their prices now!  If they don’t, I expect Enagic will be a mere historical footnote in the near future, and that would be a shame.  It would be easy for Enagic to reduce their prices .  They could cut back on their commission structure and the corporation itself should drop the price that it sells the units to the marketing system.  There would still be plenty of profit for everyone.  Come on Enagic….if I can figure it out, surely you can to. 

The opinions expressed in this article are solely attributable to the author.

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