The simple truth is that ionized or “Kangen” water can help your body heal itself of many ailments that people face on a day to day basis. Your body is capable of working brilliantly, but it needs the right fuel mixture, just like any other machine. Abuse the machine, and the performance deteriorates rapidly and often permanently. Take care of the machine, and it will work tirelessly for a lifetime. The great news is that all water ionizers are effective in regards to helping your body heal itself.
How can something so good be known by so few?
The level of awareness of water ionizers in many countries in Asia is virtually 100%. How can it be that more than 99% of people in the United States and Canada have never heard of these simple but effective machines despite the fact they have been available here for 8 years?
The simple answer is that nobody is telling the story. Let me refine that statement… nobody except the dedicated Enagic dealers have been telling the story. The water ionizer industry in North America owes its entire existence to the efforts made by Enagic dealers.
Enagic dealers are just regular people who have discovered that drinking ionized water changed their lives. When the owners of Enagic water ionizers start seeing positive results, they share the information with others. This process has been going on, one person at a time since 2004. The dealers of the Enagic MLM system have sold tens of thousands of machines, which is a huge accomplishment. However, the number still represents less than one Enagic unit for every five thousand homes in the USA and Canada. As you can see, Enagic has only scratched the surface when it comes to awareness of water ionizers. Enagic representatives have done a fantastic job with effective demonstrations and providing education about ionized water during their meetings with prospective clients, but the work has only begun.
While the Enagic system has been successful, it has the same fatal flaw that eventually ruins most MLM systems. The flaw is the high price that is charged for the units. At a price of $3,980, the units are just too expensive for the average person to pay for drinking water. The price issue is accentuated by the fact that competitive products offered by more traditional distribution systems offer excellent products at much lower prices.
When I was in the water ionizer business, virtually all of my sales were made to people who had been introduced to ionized “kangen water” by an Enagic dealer. Everyone that contacted me wanted to purchase an Enagic SD501, but the high price turned them off. As competitors, we would direct potential customers who had been educated by Enagic dealers to the “independent” review sites that offered machines producing similar results for half the cost. Enagic dealers would typically respond to the price difference by bashing our products as being inferior. We would refer to the 8 levels of sales commission paid out for Enagic machines under the MLM system, and presto, the sale was made.
I suspect that if the price of the Enagic SD501 was under $2,000, the dealers would sell five to ten times as many machines because of the great work done by the Enagic dealers. Instead, sales are lost to other companies, or the sales are lost because people want the Enagic Sd501 or nothing at all, or sales are lost because people get turned off by the entire process. Since my goal is to get people drinking ionized water, regardless of the brand, I find it disturbing that so many more people could be drinking the water.
As time progresses and awareness of the payout structure of Enagic increases, Enagic’s well deserved role as the industry leader will continue to erode. Additional pressures are building for Enagic dealers who are now faced with updated models offered by Sanastec via the traditional means of distribution. Now, Vollara has popped up presenting itself as an MLM alternative to Enagic with an untried product that sells for half the cost of the SD501. The same pattern happens over and over again to MLM organizations, and the dealers often move on to other MLM products as they see the writing on the wall. I believe it would be a shame for Enagic dealers to move on to other MLM endeavors, because it is the water ionizers themselves that are important, not the MLM system.
I have had a number of high ranking Enagic 5A and 6A dealers contact me recently expressing great concern about the future of Enagic. The Enagic dealers had always been under the impression that the Enagic machines were superior to all other products. This impression allowed the dealers to sell their units at $3,980 with a clear conscience. They correctly believed that nothing is more important than your health, so it was logical for people to pay more for the “best” product. Enagic dealers believed for years that they were providing a valuable public service to people by telling them that the competitive products were inferior. As the reality that other machines are as good or even better than Enagic struck home, many Enagic leading dealers have been devastated. It is easy to understand their frustration, because they are good people who are passionate about helping others.
My concern is that many of the great Enagic dealers are going to become discouraged and stop educating others about ionized water. I believe that it is imperative that we keep these incredibly valuable people working with water. If you are an Enagic dealer who is feeling angry, or if you just feel like giving up, don’t quit! The game is still in its infancy and we need people like you to continue the education process.
If you are still experiencing success with Enagic, keep doing what you are doing. However, you might want to consider investigating other brands that are less expensive. I can assure you that they are effective. If you have customers that can’t afford the SD501, put yourself in a position to offer other great products at lower prices. You know from your own experience that the water works.
If this article applies to you, but you don’t know where to start, contact me. I will be happy to take time to answer your questions. I will provide facts and tell you the truth, without a sales pitch. There are lots of good machines on the market to choose from. I believe the key to success is to find people with strong business ethics who will support your efforts. It will be very difficult to find anyone with a support system as strong as Enagic, but there are good people out there. My goal is to increase the awareness of the water and I believe that Enagic dealers are the “best of the best” when it comes to educating others about water. Since I can use all the help I can get, I’m at your service.
The opinions in this article are those of the author.