Coca Cola Vitaminwater: “Dangerously Misleading Advertising”

I read an article this morning about the misleading advertising that Coca Cola has been using for it Vitaminwater product. You can read the article at: http://www.sify.com/news/coca-cola-embroiled-in-dangerously-misleading-water-ad-controversy-news-international-lcfluhaajdj.html

The advertising campaign for Coca Cola’s bottled mineral water has been criticized by the National Consumers League (NCL) an American consumer group, which they have labeled “dangerously misleading”. The consumer group complaint is that the advertisements are “a public health menace” and “outlandish”.

The Coca Cola ad campaign claims that the bottled water can replace flu shots and prevent illness. Coca Cola claims the water is nutritious based upon the fact it contains 100% of the recommended daily allowance of vitamin C. What the advertisement doesn’t tell us is that the water also contains up to 5 teaspoons of sugar! Anyone that has done any research at all would never consider a beverage to be healthy if it contains up to 5 teaspoons of sugar. The Advertising Standards Authority obviously agrees, as they banned the advertisement.

The ad campaign includes a poster containing the words “flu shots are so last year” and “more vitamin c, more immunity”. According to Sally Greenburg, the executive director of the NCL: “These advertising claims are not only untrue, they constitute a public health menace.” Stopping these Vitaminwater claims, which contradict information by the Centers for Disease Control and other public health authorities, should be a top FTC priority,”

Soft drinks are a leading cause of obesity and Type 2 Diabetes. In addition, they contribute heavily to acidosis in the body. The pH level of the original Coke is 2.5, which is 50,000 times more acidic than pure water. Acidosis is believed by many researchers to be a major contributor to many if not all disease.

Your body expires about 2.5 quarts (liters) of water per day that the fluids that to be replaced. Most people consume obtain about a pint (half liter) of water from the food that they eat, which means the average person needs to drink 2 quarts (liters) per day.

The only fluid your body requires is water….clean healthy water. You can create virtually an unlimited amount of clean water for your family by purchasing one of many different types of pre-filter system that costs about $250. The annual maintenance cost of replacement filters for the system costs about $100 per year. If you can afford to add an extra $150, you can purchase an antioxidant filter that will provide your family with the healthy benefits of ionized water that is loaded with powerful antioxidants. Any other liquid requires your body to work to eliminate the unnatural chemicals and burn off unwanted calories, and most liquids available for sale are acidic.

As always, the opinions expressed in this article are those of the author

2 Responses to Coca Cola Vitaminwater: “Dangerously Misleading Advertising”

  1. The only difference between the VitaminWater Product and Snake Oil salespeople of the 19th century is the magnitude of the deception. Coca Cola itself is a so last century product that has absolutely no place today in the informed persons diet. Let us hope that as people are enlightened to the dangers that Coca Cola and their ilk present to their health that these products will go the way of cigarettes and progressively vanish from the market.

    Like or Dislike: Thumb up 1 Thumb down 0

    • Hi Thomas:

      Thanks for adding your comments. I agree with you 100%.

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